copywriter
copywriter
This project is a pretty good explanation of what I did at TikTok— creative product marketing that helps brands and agencies get a better grip on how to use TikTok.
The first iteration of this campaign shaped up as a workout video that trained ad creatives and marketers on TikTok.
Then, we came out with a late-night-style talk show where we interviewed people who sit at the intersection of TikTok and advertising, pulling the curtain back on how these worlds come together.
In true talk-show fashion, we even wrote and shot these mini skits to intro each episode.
Chief TikTok Officer, NERF
And some lil sketches to close out each episode.
TikTok Creator, Art Director
Head of Development, Mischief USA