copywriter
copywriter
Aside from videos and social, a lot of the product marketing that I do at TikTok takes the form of events like this one.
For Advertising Week Festival ‘23, we built an activation where attendees could learn about and play with new products such as CapCut For Business, chat with creators and representatives, as well as hear from our leadership.
As one of the lead copywriters on the project, I wrote the scripts for a couple of the keynote talks, the environmental copy for the space, as well the video content to introduce the new products.
Going off this popular TikTok trend, we built a content creation moment that many called “their favorite part of the whole event”.