TikTok, even now, is still a bit of an unexplored frontier for brands and agencies.
These blog articles were written to unearth insights that teach them different ways to think about and tap into the platform.
Looking at these, you might be thinking, “Damn, Chris, you really expect me to read all that?” I don’t, unknown hypothetical reader, but it’s nice to prove that I can still string a few paragraphs together. Especially when most copywriting gets cramped and confined within the narrow walls of :15’s, banner ads, and social captions.